Tips for creating a killer marketing strategy 
2020 was the year of economic depression across the world. We saw a lot of businesses cutting down on jobs or closing down their operations due to the fact that they weren’t prepared for what came following the pandemic. 2021 is being predicted as the year in which the economies are going to bounce back as soon as the dust settles which means that as a business owner it’s a good time to start working on your business strategy to make sure you are ready for what is coming ahead.
When it comes to strategy formation, one needs to take several factors in account that are mostly based on your business goals. So here is a list of things you need to consider while forming your digital marketing strategy for the year ahead.
Define your business goals
Before you start brainstorming sessions with your colleagues about what digital strategy you need to employ for your business and what you need to do differently this time around it’s important that you define your goals first.
- Are you looking to expand your social presence?
- Do you want to increase your organic traffic?
- Do you want more conversions?
Consider what exactly it is that you are trying to achieve and then figure out the best way to go about it. For instance, if you are lacking a strong brand image then you need to consider hiring a social media marketing agency to revamp your social strategy or perhaps your website design. Similarly, if you are planning to cut down on your ad spend then you are going to need more organic traffic on your website that can be achieved through consistent SEO and SEM activities.
Break your strategy down to short & long term goals
Let’s face it, larger business goals could be too vague to go on with. You are going to need to break your strategy down into short term goals that lead to the long term goals. Short term goals are more realistic and they are a great way to keep yourself motivated.
Move towards automation
Imagine this, you have a customer who is interested in your product or service on Facebook, they message you at 3 in the morning to inquire further about your offerings, by the time you would reply, they would have changed their mind and you would have lost a customer. That’s where AI Chatbots come in. They are a lot more efficient and cost effective than employing full time resources.
Review your customers’ journey
Defining and reviewing you customers’ journey can help you identify and eliminate the hindrances your customers face when they are buying your products or services. A lot of times you wonder why your conversion rate is so low when you have a huge amount of traffic influx on your website or in other cases you don’t have repeating customers etc. That’s where you need to revisit your customers’ journey. You could be having higher prices than your competitors or your visitors might be having a hard time ordering the product they need. Revisiting and revamping your customers’ journey can make a world of a difference after identifying which stage of the sales funnel your customers or you are struggling with.
Keep your content at the center of your strategy
The key to any successful strategy is unmatched content that’s powerful enough to capture your audience’s attention and convert visitors into customers. Keep content at the heart of your digital strategy to make the most of it. That’s exactly what any good SEO agency would do.